Subway® Canada and Lay’s® Canada turn iconic Italian Herbs & Cheese bread into a limited-time flavoured potato chip, available exclusively at Subway® restaurants in Canada.
Key Takeaways
Subway® Canada and Lay’s® Canada introduce Italian Herbs & Cheese flavoured potato chips, bringing a signature Subway bread flavour to potato chips for the first time in Canada.- The limited-time Lay’s® flavour is available exclusively at Subway® restaurants across Canada, offering a new snack option inspired by one of the most popular menu items at Subway.
- The chips deliver the cheesy, savoury and herb-forward flavour of Italian Herbs & Cheese bread from Subway in a convenient, on-the-go snack format.
TORONTO, ON (June 4, 2026) — Subway® Canada is bringing one of its most-loved flavours beyond the sandwich with the launch of NEW Lay’s® Italian Herbs & Cheese flavoured potato chips, created in partnership with Lay’s, the #1 potato chip brand in Canada1 from PepsiCo Canada1.
Inspired by the iconic and highly requested Italian Herbs & Cheese bread from Subway, the limited-time chip delivers the savoury, cheesy and herb-forward flavour guests know and love, now in crispy chip form.A New Snack Inspired by an Iconic Subway Favourite
Available exclusively at Subway restaurants across Canada for a limited time, this new Lay’s flavour was created for Canadians who are looking for new flavours and exciting limited-time offerings. Famous for its irresistible aroma and cult-like following, Italian Herbs & Cheese bread has earned its place as one of Subway’s most iconic menu staples.
Flavour Profile: Italian Herbs & Cheese in a New Format
“Our Italian Herbs & Cheese bread has inspired a passionate fan base for decades, and we’re thrilled to bring that signature flavour to guests in an entirely new format,” said Chef John Botelho, Culinary Manager at Subway Canada. “This collaboration transforms a Subway classic into a craveable snack experience Canadians can enjoy anytime.”
The new chips channel the iconic flavour of the restaurant’s signature in-house baked bread, blending cheesy, savoury and herby notes with the satisfying crunch of Canada’s favourite potato chip1. Designed to spark excitement among Subway fans and snack lovers alike, the launch delivers a playful twist on a familiar favourite. Beloved for its signature aroma and comforting taste, Italian Herbs & Cheese bread from Subway has become a nostalgic staple for Canadians coast to coast.
“At PepsiCo Canada, we’re always looking for new ways to bring Canadians exciting flavour experiences through our Lay’s brand,” said Kelsie Milbury, R&D Director at PepsiCo Canada. “Partnering with Subway to transform their iconic Italian Herbs & Cheese bread into a potato chip flavour felt like a natural fit, and we’re excited for Canadians to try it.”
Where to Buy
The limited-time offering is available now at participating Subway restaurants across Canada, while supplies last.
For more information, visit Subway Canada.
1 Based on Nielsen IQ RMS $ sales data within the Potato Chip Segment (client defined) for the 52-week period ending 18.04.26 for Total Coverage Market. (Copyright @ 2026, Nielsen IQ)
About Subway® Restaurants
With nearly 3,000 locations nationwide, Subway Canada is dedicated to serving freshly made sandwiches at great value to millions of guests. Subway restaurants are owned and operated by a network of passionate franchisees committed to delivering a high-quality, convenient guest experience and contributing positively to their local communities.
Subway® is a globally registered trademark of Subway IP LLC or one of its affiliates. © 2026 Subway.
About PepsiCo Canada
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.ca, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
No comments:
Post a Comment